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There is still inconsistencies relation between the personality traits to strategic enforcement from much previous research. Strategic enforcement can be defined into two orientations, namely flexibility and consistency. This research aimed to confirm the influence of manager’s personality traits to the strategic enforcement in Indonesia’s financing company. This research is important because this industry facing with the challenge to make strategic breakthrough under the flexible business environment, the conventional financing industry instead stagnant growth. Data from 242 respondents was collected and PLS program was used to analyzed the correlation between variable. This result of the study showed that managers in the financing industry who are more tend to strategic flexibility-oriented can be identified from several personality traits like their way of gathering information, decision making, and relate with external world. But source of energy did not significant influence on strategic flexibility. Beside this, strategic consistency-oriented can be identified from their several personality traits, like source of energy and decision-making orientation. However, the others personality traits like way of gathering information and relate with external world did not show a significant influence on strategic consistency.
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