Main Article Content
This research investigates the factors affecting the internet giving behaviour among young graduates in Malaysia. We employ the Theory of Planned Behaviour (TPB) as a baseline theory to examine the effects of altruism, attitude, subjective norm, and perceived behavioural control on the internet giving behaviour context. Our analysis is based on 230 respondents involved. Results obtained show that all factors examined were instrumental in determining the internet giving behaviour. Our contributions are narrowed down to the variables studied, specific geographical location and the context as well. The results obtained provide valuable insights for university management to a better plan of charitable contributions drawn from the platform of internet giving. Similarly, the results help to improve the role of bank managers to stimulate internet banking use among young graduates for charitable giving purposes. This study extends the TPB's applicability to include internet giving behaviour in a Malaysian context.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abdul Haseeb, A.S.M. (2019). Can our universities philanthropy? Retrieved on 21st July 2021 from https://www.nst.com.my/opinion/columnists/2019/06/497920/can-our-universities-philanthropy
Aji, H.M., Albari, A., Muthohar, M., Sumadi, S., Sigit, M., Muslichah, I., & Hidayat, A. (2021). Investigating the determinants of online infaq intention during the COVID-19 pandemic: an insight from Indonesia, Journal of Islamic Accounting and Business Research, 12(1), 1-20.
Ajzen, I. (1991). The theory of planned behaviour, Organizational Behavior and Human Decision Processes, 50, 179–211.
Alleyne, P., & Broome, T. (2011). Using the theory of planned behaviour and risk propensity to measure investment intentions among future investors, Journal of Eastern Caribbean Studies, 36(1), 1-20.
Amin, H. (2016). Investigating drivers of the internet giving behaviour in Malaysia, Asia Pacific Journal of Marketing and Logistics, 28(2), 256-277.
Amin, H., & Ramayah, T. (2010). SMS banking: explaining the effects of attitude, social norms and perceived security and privacy, The Electronic Journal of Information Systems in Developing Countries, 41(1), 1-15.
Amin, H., Abdul?Rahman, A. R., Ramayah, T., Supinah, R., & Mohd?Aris, M. (2014). Determinants of online waqf acceptance: an empirical investigation, The Electronic Journal of Information Systems in Developing Countries, 60(1), 1-18.
Awang, S. A., Borhan, J. T., Mohamad, M. T., & Muhammad, F. (2015). Exploring the patterns and antecedents of charitable giving among the Muslim community in Malaysia, Online Journal of Research in Islamic Studies, 2(2), 46-58.
Batson, C. D. (1987). Prosocial motivation: is it ever truly altruistic? In Advances in experimental social psychology (20, 65-122). Academic Press.
Black, T.R. (1999). Doing Quantitative Research in the Social Sciences – An Integrated Approach to the Research Design: Measurement and Statistics, Sage, London.
Chang, M.K., & Cheung, W. (2001). Determinants of the intention to use Internet/WWW at work: a confirmatory study, Information & Management, 39(1), 1-14.
Chatfield, C., & Collins, A.J. (1992). Introduction to Multivariate Analysis, Chapman & Hall, London.
Churchill Jr, G. A. (1979). A paradigm for developing better measures of marketing constructs, Journal of Marketing Research, 64-73.
Conner, M., & Armitage, C. J. (1998). Extending the theory of planned behaviour: a review and avenues for further research, Journal of Applied Social Psychology, 28(15), 1429–1464.
Delaney, M. F., & White, K. M. (2015). Predicting people’s intention to donate their body to medical science and research, The Journal of Social Psychology, 155(3), 221-237.
Gumussoy, C.A., & Calisir, F. (2009). Understanding factors affecting e-reverse auction use: an integrative approach, Computers in Human Behavior, 25(4), 975-988.
Henseler, J., Ringle, C.M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modelling, Journal of the Academy of Marketing Science, 43(1), 115-135.
Kashif, M., & De Run, E. C. (2015). Money donations intentions among Muslim donors: an extended theory of planned behaviour model, International Journal of Nonprofit and Voluntary Sector Marketing, 20(1), 84-96.
Khalil, N. M., Amin, H., & Azman, N. S. (2020). Compliance intention to pay zakat on salary: a case from East Malaysia, International Journal of Zakat, 5(2), 37-50.
Knowles, S.R., Hyde, M.K., & White, K.M. (2012). Predictors of young people's charitable intentions to donate money: an extended theory of planned behaviour perspective, Journal of Applied Social Psychology, 42(9), 2096-2110.
Linden, S.V.D. (2011). Charitable intent: a moral or social construct? a revised theory of planned behaviour model, Current Psychology, 30, 355-374.
Metawie, M., & Mostafa, R. H. (2015). Predictors of Egyptian university students' charitable intentions: application of the theory of planned behaviour, International Journal of Business and Social Science, 6(8), 204-215.
Mittelman, R., & Rojas-Méndez, J. (2018). Why Canadians give to charity: an extended theory of planned behaviour model, International Review on Public and Nonprofit Marketing, 15(2), 189- 204.
Morgan, S., & Miller, J. (2002). Communicating about gifts of life: the effect of knowledge, attitudes, and altruism on behaviour and behavioural intentions regarding organ donation, Journal of Applied Communication Research, 30(2), 163-178.
Notani, A.S. (1998). Moderators of perceived behavioural control’s predictiveness in the theory of planned behaviour: a meta-analysis, Journal of Consumer Psychology, 7(3), 247-271.
Noufou, O., Rezania, D., & Hossain, M. (2014). Measuring and exploring factors affecting students’ willingness to engage in peer mentoring, International Journal of Mentoring and Coaching in Education, 3(2), 141-157.
Nunnally, J.C. (1978). Psychometric Theory, McGraw-Hill, New York.
Okunade, A. A., & Berl, R. L. (1997). Determinants of charitable giving of business school alumni, Research in Higher Education, 38(2), 201-214.
Osman, A. F., Mohammed, M. O., & Fadzil, A. (2016). Factor influencing cash waqf giving behaviour: a revised theory of planned behaviour, Journal of Global Business and Social Entrepreneurship, 1(2), 12-25.
Rizal, H., & Amin, H. (2017). Perceived ihsan, Islamic egalitarianism and Islamic religiosity towards charitable giving of cash waqf, Journal of Islamic Marketing, 8(4), 669-685.
Rohayati, M.I., Najdi, Y. and Williamson, J.C. (2016). Philanthropic fundraising of higher education institutions: a review of the Malaysian and Australian perspectives. Sustainability, 8(6), 541.
Said, N. B. M., Zainal, H. B., Din, N. B. M., Zainuddin, S. A. B., & Abdullah, T. (2020). Attitude, subjective norm, and perceived behavioural control as a determinant of hibah giving intent in Malaysia, International Journal of Innovation, Creativity and Change, 10(10), 61-70.
Schiffman, L.G., Kanuk, L.L., & Wisenblit, J. (2010). Consumer behaviour (10th edn.). New Jersey: Prentice-Hall.
Simmons, W. O., & Emanuele, R. (2007). Male-female giving differentials: are women more altruistic? Journal of Economic Studies, 34(6), 534-550.
Smith, J.R., & McSweeney, A. (2007). Charitable giving: the effectiveness of a revised theory of planned behaviour model in predicting donating intentions and behaviour, Journal of Community & Applied Social Psychology, 17, 363-386.
Subekhi, R. F., & Ratnasari, R. T. (2017). Religiosity and theory of planned behaviour towards Intention to give Infaq, Jurnal Ekonomi Bisnis Islam (JEBIS), 3(2), 161-172.