Factors influencing the internet giving behaviour among young graduates in Malaysia

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Hanudin Amin
Dwi Suhartanto
Mohd Fahmi Ghazali
Muhammad Ali
Hamid Rizal
Dzuljastri Abdul Razak


This research investigates the factors affecting the internet giving behaviour among young graduates in Malaysia. We employ the Theory of Planned Behaviour (TPB) as a baseline theory to examine the effects of altruism, attitude, subjective norm, and perceived behavioural control on the internet giving behaviour context. Our analysis is based on 230 respondents involved. Results obtained show that all factors examined were instrumental in determining the internet giving behaviour. Our contributions are narrowed down to the variables studied, specific geographical location and the context as well. The results obtained provide valuable insights for university management to a better plan of charitable contributions drawn from the platform of internet giving. Similarly, the results help to improve the role of bank managers to stimulate internet banking use among young graduates for charitable giving purposes. This study extends the TPB's applicability to include internet giving behaviour in a Malaysian context.


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Hanudin Amin, Dwi Suhartanto, Mohd Fahmi Ghazali, Muhammad Ali, Hamid Rizal, & Dzuljastri Abdul Razak. (2022). Factors influencing the internet giving behaviour among young graduates in Malaysia. Asian Academy of Management Journal. Retrieved from https://ejournal.usm.my/aamj/article/view/598
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