[1]
Suha Fouad Salem and Sharif Omar Salem 2018. SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE. Asian Academy of Management Journal. 23, 2 (Dec. 2018), 161–184. DOI:https://doi.org/10.21315/aamj2018.23.2.8.