Muhammad Mohsin Butt; Yu Yingchen; Amrul Asraf Mohd-Any; Dilip S. Mutum; Hiram Ting; Khong Kok Wei. ANTECEDENTS OF CONSUMER-BASED ELECTRONIC RETAIL BRAND EQUITY: AN INTEGRATED MODEL. AAMJ 2018, 23 (2), 69–99. https://doi.org/10.21315/aamj2018.23.2.4.