Neoh Chee Yeong, Osman Mohamad, T. Ramayah, Azizah Omar. PURCHASE PREFERENCE OF SELECTED MALAYSIAN MOTORCYCLE BUYERS: THE DISCRIMINATING ROLE OF PERCEPTION OF COUNTRY OF ORIGIN OF BRAND AND ETHNOCENTRISM. AAMJ. 2007;12(1):1–22. Accessed July 3, 2024. https://ejournal.usm.my/aamj/article/view/aamj_vol12-no-1-2007_1