Saowanee Srikanjanarak, Azizah Omar, T. Ramayah. THE CONCEPTUALISATION AND OPERATIONAL MEASUREMENT OF PRICE FAIRNESS PERCEPTION IN MASS SERVICE CONTEXT. AAMJ. 2009;14(2):79-93. Accessed July 3, 2024. https://ejournal.usm.my/aamj/article/view/aamj_vol14-no-2-2009_5