Nor Asiah Omar, Norzalita Abd. Aziz, Muhamad Azrin Nazr. UNDERSTANDING THE RELATIONSHIPS OF PROGRAM SATISFACTION, PROGRAM LOYALTY AND STORE LOYALTY AMONG CARDHOLDERS OF LOYALTY PROGRAMS. AAMJ. 2011;16(1):21–41. Accessed July 3, 2024. https://ejournal.usm.my/aamj/article/view/aamj_vol16-no-1-2011_2