Muhammad Mohsin Butt, Ernest Cyril de Run. CAN ETHNICALLY TARGETED ADVERTISING WORK FOR MALAY ADOLESCENTS?: THE MODERATING ROLE OF THE STRENGTH OF ETHNIC IDENTITY. AAMJ. 2012;17(1):13–39. Accessed July 23, 2024. https://ejournal.usm.my/aamj/article/view/aamj_vol17-no-1-2012_2