1.
Stephanie Hui-Wen Chuah, Malliga Marimuthu, T. Ramayah. THE CONTRIBUTION OF PERCEIVED FIRM MARKETING INNOVATION INITIATIVES TO CUSTOMER PERCEIVED VALUE AND LOYALTY: DOES SWITCHING EXPERIENCE REALLY MATTER?. AAMJ. 2016;21(Supp. 1):1–23. doi:10.21315/aamj2016.21.supp.1.1