Rahizah Abd Rahim, Farah Waheeda Jalaludin, & Kasmah Tajuddin. (2011). THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA. Asian Academy of Management Journal, 16(1), 119–139. https://ejournal.usm.my/aamj/article/view/aamj_vol16-no-1-2011_6