Nor Azila Mohd. Noor, & Kawsar Ahmad. (2014). INVESTIGATING THE RELATIONSHIP BETWEEN KEY ACCOUNT MANAGEMENT PERFORMANCE AND REPEAT ORDERS: DOES THE LENGTH OF THE RELATIONSHIP MATTER?. Asian Academy of Management Journal, 19(2), 23–42. https://ejournal.usm.my/aamj/article/view/aamj_vol19-no-2-2014_2