Tri Dinh Le, & Bao-Tran Ho Nguyen. (2014). ATTITUDES TOWARD MOBILE ADVERTISING: A STUDY OF MOBILE WEB DISPLAY AND MOBILE APP DISPLAY ADVERTISING . Asian Academy of Management Journal, 19(2), 87–103. https://ejournal.usm.my/aamj/article/view/aamj_vol19-no-2-2014_5