Jasmine A.L. Yeap, T. Ramayah, & Emily H.T. Yapp. (2018). KEY DRIVERS OF BRAND LOYALTY AMONG MALAYSIAN SHOPPERS: EVIDENCE FROM A JAPANESE FASHION RETAILER.
Asian Academy of Management Journal
,
23
(2), 1–24.
https://doi.org/10.21315/aamj2018.23.2.1