ARORA, Nilesh; PRASHAR, Sanjeev; PARSAD, Chandan; VIJAY, T. Sai. Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation: Comparative Study of High and Low Involvement Product. Asian Academy of Management Journal, [S. l.], v. 24, n. 2, p. 113–142, 2019. DOI: 10.21315/aamj2019.24.2.6. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol24-no-2-2019_6.. Acesso em: 22 nov. 2024.