FARIDAH HASSAN; MOHAMED SULAIMAN. STRATEGIC MARKETING PRACTICES OF HIGH PERFORMING MALAYSIAN FIRMS. Asian Academy of Management Journal, [S. l.], v. 1, n. 1, 1996. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol1-no-1-1996_3.. Acesso em: 25 nov. 2024.