WAL-SUM SIU; YI ZHANG. BRAND NAMING PRACTICES OF CHINESE ENTERPRISES: A TENTATIVE MODEL. Asian Academy of Management Journal, [S. l.], v. 5, n. 2, 2000. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol5-no-2-2000_5.. Acesso em: 25 nov. 2024.