NORIZAN M. SAAD; PERVAIZ K. AHMED; MOHAMMED RAFIQ. INTERNAL MARKETING: USING MARKETING-LIKE APPROACHES TO BUILD BUSINESS COMPETENCIES AND IMPROVE PERFORMANCE IN LARGE MALAYSIAN CORPORATIONS. Asian Academy of Management Journal, [S. l.], v. 7, n. 2, p. 27–53, 2002. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol7-no-2-2002_3.. Acesso em: 22 nov. 2024.