MUHAMMAD MOHSIN BUTT; ERNEST CYRIL DE RUN. CAN ETHNICALLY TARGETED ADVERTISING WORK FOR MALAY ADOLESCENTS?: THE MODERATING ROLE OF THE STRENGTH OF ETHNIC IDENTITY. Asian Academy of Management Journal, [S. l.], v. 17, n. 1, p. 13–39, 2012. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol17-no-1-2012_2.. Acesso em: 24 nov. 2024.