MUHAMMAD MOHSIN BUTT; ERNEST CYRIL DE RUN. CAN ETHNICALLY TARGETED ADVERTISING WORK FOR MALAY ADOLESCENTS?: THE MODERATING ROLE OF THE STRENGTH OF ETHNIC IDENTITY.
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Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol17-no-1-2012_2.. Acesso em: 8 may. 2025.