RENEE B. KIM; MONICA ZHAO. CHINESE CONSUMERS’ BRAND LOYALTY FOR CONSUMER PRODUCTS: IMPORTANCE OF BRAND PERSONALITY AS MAJOR ANTECEDENT OF BRAND LOYALTY. Asian Academy of Management Journal, [S. l.], v. 19, n. 1, p. 1–15, 2014. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol19-no-1-2014_1.. Acesso em: 30 oct. 2024.