DEPEESH KUMAR SINGH; ANIL KUMAR; MANOJ KUMAR DASH. USING ANALYTIC HIERARCHY PROCESS TO DEVELOP HIERARCHY STRUCTURAL MODEL OF CONSUMER DECISION MAKING IN DIGITAL MARKET. Asian Academy of Management Journal, [S. l.], v. 21, n. 1, p. 111–136, 2016. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol21-no-1-2016_6.. Acesso em: 22 nov. 2024.