HOJJAT VAHDATI; SEYED HADI MOUSAVI NEJAD. BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY. Asian Academy of Management Journal, [S. l.], v. 21, n. 2, p. 1–26, 2016. DOI: 10.21315/aamj2016.21.2.1. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol21-no-2-2016_1.. Acesso em: 3 jul. 2024.