DWINITA LAKSMIDEWI; HARRY SUSIANTO; ADI ZAKARIA AFIFF. ANTHROPOMORPHISM IN ADVERTISING: THE EFFECT OF ANTHROPOMORPHIC PRODUCT DEMONSTRATION ON CONSUMER PURCHASE INTENTION. Asian Academy of Management Journal, [S. l.], v. 22, n. 1, p. 1–25, 2017. DOI: 10.21315/aamj2017.22.1.1. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol22-no-1-2017_1.. Acesso em: 23 nov. 2024.