SUHA FOUAD SALEM; SHARIF OMAR SALEM. SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE. Asian Academy of Management Journal, [S. l.], v. 23, n. 2, p. 161–184, 2018. DOI: 10.21315/aamj2018.23.2.8. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol23-no-2-2018_8.. Acesso em: 3 jul. 2024.