PANJARAT PRANSOPON; DANUPOL HOONSOPON. The Impact of Reference Groups on the Purchase Intentions of Sporting Products: The Case for Spectatorship and Participation. Asian Academy of Management Journal, [S. l.], v. 24, n. 1, p. 1–23, 2019. DOI: 10.21315/aamj2019.24.1.1. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol24-no1-2019_1.. Acesso em: 22 nov. 2024.