ARORA, Nilesh; RANA, Sudhir; RANA, Meghna; PRASHAR, Sanjeev; TAT, Huam Hon. BEYOND LIKES! INVESTIGATING THE INFLUENCE OF SOCIAL RELATIONSHIPS ON eWOM AND PURCHASE INTENTION IN SOCIAL MEDIA. Asian Academy of Management Journal, [S. l.], v. 30, n. 2, p. 1–37, 2025. DOI: 10.21315/aamj2025.30.2.1. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol30-no2-2025_1.. Acesso em: 18 feb. 2026.