PURCHASE PREFERENCE OF SELECTED MALAYSIAN MOTORCYCLE BUYERS: THE DISCRIMINATING ROLE OF PERCEPTION OF COUNTRY OF ORIGIN OF BRAND AND ETHNOCENTRISM. Asian Academy of Management Journal, [S. l.], v. 12, n. 1, p. 1–22, 2007. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol12-no-1-2007_1.. Acesso em: 19 may. 2024.