THE CONCEPTUALISATION AND OPERATIONAL MEASUREMENT OF PRICE FAIRNESS PERCEPTION IN MASS SERVICE CONTEXT. Asian Academy of Management Journal, [S. l.], v. 14, n. 2, p. 79–93, 2009. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol14-no-2-2009_5.. Acesso em: 7 may. 2024.