TRANSFER OF MARKETING KNOWLEDGE IN THAI INTERNATIONAL JOINT VENTURE FIRMS. Asian Academy of Management Journal, [S. l.], v. 15, n. 2, p. 197–216, 2010. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol15-no-2-2010_5.. Acesso em: 7 may. 2024.