DO GENERATIONAL MEMBERSHIP AND PSYCHOGRAPHIC CHARACTERISTICS INFLUENCE POSITIVE WORD OF MOUTH IN A UNIVERSITY CONTEXT?. Asian Academy of Management Journal, [S. l.], v. 17, n. 1, p. 1–12, 2012. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol17-no-1-2012_1.. Acesso em: 6 may. 2024.