A MODEL OF FACTORS’ EFFECTS ON BRAND IDENTIFICATION: EVIDENCE FROM IRAN. Asian Academy of Management Journal, [S. l.], v. 19, n. 2, p. 123–139, 2014. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol19-no-2-2014_7.. Acesso em: 4 may. 2024.