BRAND PERSONALITY SCALE: HOW DO INDIAN CONSUMERS INTERPRET THE PERSONALITY DIMENSIONS?. Asian Academy of Management Journal, [S. l.], v. 20, n. 1, p. 27–47, 2015. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol20-no-1-2015_2.. Acesso em: 6 may. 2024.