Enhancing Brand Equity Through Sustainable Tourism Marketing: A Study on Home-Stays in Malaysia. Asian Academy of Management Journal, [S. l.], v. 28, n. 1, p. 237–263, 2023. DOI: 10.21315/aamj2023.28.1.10. Disponível em: https://ejournal.usm.my/aamj/article/view/aamj_vol28-no1-2023_10.. Acesso em: 4 may. 2024.