Rahizah Abd Rahim, Farah Waheeda Jalaludin, and Kasmah Tajuddin. 2011. “THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA”. Asian Academy of Management Journal 16 (1): 119–139. https://ejournal.usm.my/aamj/article/view/aamj_vol16-no-1-2011_6.