Nor Asiah Omar, Norzalita Abd. Aziz and Muhamad Azrin Nazr (2011) “UNDERSTANDING THE RELATIONSHIPS OF PROGRAM SATISFACTION, PROGRAM LOYALTY AND STORE LOYALTY AMONG CARDHOLDERS OF LOYALTY PROGRAMS”, Asian Academy of Management Journal, 16(1), pp. 21–41. Available at: https://ejournal.usm.my/aamj/article/view/aamj_vol16-no-1-2011_2 (Accessed: 22 April 2025).