Muhammad Mohsin Butt and Ernest Cyril de Run (2012) “CAN ETHNICALLY TARGETED ADVERTISING WORK FOR MALAY ADOLESCENTS?: THE MODERATING ROLE OF THE STRENGTH OF ETHNIC IDENTITY”, Asian Academy of Management Journal, 17(1), pp. 13–39. Available at: https://ejournal.usm.my/aamj/article/view/aamj_vol17-no-1-2012_2 (Accessed: 23 July 2024).