Renee B. Kim and Monica Zhao (2014) “CHINESE CONSUMERS’ BRAND LOYALTY FOR CONSUMER PRODUCTS: IMPORTANCE OF BRAND PERSONALITY AS MAJOR ANTECEDENT OF BRAND LOYALTY”, Asian Academy of Management Journal, 19(1), pp. 1–15. Available at: https://ejournal.usm.my/aamj/article/view/aamj_vol19-no-1-2014_1 (Accessed: 3 July 2024).