“PURCHASE PREFERENCE OF SELECTED MALAYSIAN MOTORCYCLE BUYERS: THE DISCRIMINATING ROLE OF PERCEPTION OF COUNTRY OF ORIGIN OF BRAND AND ETHNOCENTRISM” (2007) Asian Academy of Management Journal, 12(1), pp. 1–22. Available at: https://ejournal.usm.my/aamj/article/view/aamj_vol12-no-1-2007_1 (Accessed: 19 May 2024).