Gabriel O. Ogunmokun and Ling-Yee Li, “Globalization Versus Adaptation Strategy in International Marketing: A Study of Exporting Companies in The Peoples Republic of China”, AAMJ, vol. 4, no. 2, Dec. 1999, Accessed: Nov. 22, 2024. [Online]. Available: https://ejournal.usm.my/aamj/article/view/aamj_vol4-no-2-1999_2