Saowanee Srikanjanarak, Azizah Omar, and T. Ramayah, “THE CONCEPTUALISATION AND OPERATIONAL MEASUREMENT OF PRICE FAIRNESS PERCEPTION IN MASS SERVICE CONTEXT”, AAMJ, vol. 14, no. 2, pp. 79–93, Jul. 2009, Accessed: Jul. 03, 2024. [Online]. Available: https://ejournal.usm.my/aamj/article/view/aamj_vol14-no-2-2009_5