[1]
Muhammad Mohsin Butt and Ernest Cyril de Run, “CAN ETHNICALLY TARGETED ADVERTISING WORK FOR MALAY ADOLESCENTS?: THE MODERATING ROLE OF THE STRENGTH OF ETHNIC IDENTITY”, AAMJ, vol. 17, no. 1, pp. 13–39, Jan. 2012, Accessed: Nov. 24, 2024. [Online]. Available: https://ejournal.usm.my/aamj/article/view/aamj_vol17-no-1-2012_2