[1]
Sujata Khandai, Bhawna Agrawal, and Anju Gulla, “BRAND PERSONALITY SCALE: HOW DO INDIAN CONSUMERS INTERPRET THE PERSONALITY DIMENSIONS?”, AAMJ, vol. 20, no. 1, pp. 27–47, Jan. 2015, Accessed: Dec. 23, 2024. [Online]. Available: https://ejournal.usm.my/aamj/article/view/aamj_vol20-no-1-2015_2