[1]
Suha Fouad Salem and Sharif Omar Salem, “SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE”, AAMJ, vol. 23, no. 2, pp. 161–184, Dec. 2018, doi: 10.21315/aamj2018.23.2.8.