Melissa Li Sa Liow, Kim Chai Yeow, Choon-Yin Sam, and John Aik Joo Heng, “The Influence of Brand Orientation and Knowledge Creation on Organisational Performance of Malaysian Tourist Resorts”, AAMJ, vol. 24, no. 1, pp. 175–204, Jun. 2019, doi: 10.21315/aamj2019.24.1.8.