“PURCHASE PREFERENCE OF SELECTED MALAYSIAN MOTORCYCLE BUYERS: THE DISCRIMINATING ROLE OF PERCEPTION OF COUNTRY OF ORIGIN OF BRAND AND ETHNOCENTRISM”, AAMJ, vol. 12, no. 1, pp. 1–22, Jun. 2007, Accessed: May 19, 2024. [Online]. Available: https://ejournal.usm.my/aamj/article/view/aamj_vol12-no-1-2007_1