“THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC”, AAMJ, vol. 12, no. 1, pp. 83–107, Jun. 2007, Accessed: May 19, 2024. [Online]. Available: https://ejournal.usm.my/aamj/article/view/aamj_vol12-no-1-2007_6