“UNDERSTANDING THE RELATIONSHIPS OF PROGRAM SATISFACTION, PROGRAM LOYALTY AND STORE LOYALTY AMONG CARDHOLDERS OF LOYALTY PROGRAMS”, AAMJ, vol. 16, no. 1, pp. 21–41, Jan. 2011, Accessed: May 04, 2024. [Online]. Available: https://ejournal.usm.my/aamj/article/view/aamj_vol16-no-1-2011_2