Parsad, Chandan, et al. “Comparing Between Product-Specific and General Impulse Buying Tendency: Does Shoppers’ Personality Influence Their Impulse Buying Tendency?”. Asian Academy of Management Journal, vol. 24, no. 2, Dec. 2019, pp. 41–61, https://doi.org/10.21315/aamj2019.24.2.3.