Noraini Ismail, et al. “ISO 9000 ACCEPTANCE AND THE MODERATING EFFECT OF THE IMPLEMENTATION STRATEGY: THE CASE OF THE FACULTY OF BUSINESS MANAGEMENT, UNIVERSITI TEKNOLOGI MARA, SHAH ALAM”. Asian Academy of Management Journal, vol. 11, no. 1, June 2006, pp. 67–82, https://ejournal.usm.my/aamj/article/view/aamj_vol11-no-1-2006_4.