Tri Dinh Le, and Bao-Tran Ho Nguyen. “ATTITUDES TOWARD MOBILE ADVERTISING: A STUDY OF MOBILE WEB DISPLAY AND MOBILE APP DISPLAY ADVERTISING ”. Asian Academy of Management Journal, vol. 19, no. 2, July 2014, pp. 87–103, https://ejournal.usm.my/aamj/article/view/aamj_vol19-no-2-2014_5.