Sujata Khandai, et al. “BRAND PERSONALITY SCALE: HOW DO INDIAN CONSUMERS INTERPRET THE PERSONALITY DIMENSIONS?”. Asian Academy of Management Journal, vol. 20, no. 1, Jan. 2015, pp. 27–47, https://ejournal.usm.my/aamj/article/view/aamj_vol20-no-1-2015_2.